The best 2017 Xmas ads: BBC, Vodafone & Greenpeace
Christmas ad campaigns have become a key part of the holiday zeitgeist. For 2017's offering, The Drum spoke to the industry to talk about their favourite festive advertising campaigns.Following is a...
View ArticleUK Top Shazamed Ads 2017: Samsung, Amazon Prime, John Lewis and more reign...
The Drum's 2017 Shazam chart is based on the number of times each ad has been Shazamed over the past year using the music identification app.It has been a year of some cracking ad campaigns and Samsung...
View ArticleMarks & Spencer collaborates with Tata Consultancy Services for digital...
Marks & Spencer (M&S) has announced Tata Consultancy Services (TCS) as its principal technology partner to drive digital-first transformation.TCS will aim to drive agility, intelligence,...
View ArticleMarks & Spencer overhauls marketing team
Marks & Spencer has carried out a major shake-up of its marketing team, led by the appointment of Sharry Cramond as marketing director for food and hospitality.Cramond arrives at the department...
View ArticleUK Top Shazamed ads: JD Williams and M&S Food spring into action
The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.It's finally spring and JD Williams has strut in at number nine...
View ArticleM&S's top marketer Patrick Bousquet-Chavanne to depart amid restructure
Marks & Spencer's (M&S) top marketer, Patrick Bousquet-Chavanne, is to depart the business amid a breakdown of its 'one-brand' marketing function. In the wake of his exit, two divisional heads...
View ArticleM&S casts 50,000 employees in latest drive to share their favourite brand...
M&S has roped in 50,000 of its Foodhall employees to act as brand ambassadors for its ‘My M&S Favourite’ customer engagement campaign, featuring customer classics like Percy Pigs.Launched...
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Royal Wedding round-up: how top brands are marking Harry & Meghan's...
Ever since Prince Harry plucked up the courage to propose to Suits actress Meghan Markle over a roast chicken, the Royal Wedding media frenzy has been mounting, and now – for better or for worse – some...
View ArticleM&S spent less on marketing in 2017 but promises to put focus back on...
Marks and Spencer (M&S) marketing investment dropped by £11m (or 6.8%) over the past 12 months and will not likely increase in the year ahead. After a reshuffle of its marketing division, the...
View ArticleMicrosoft AI brought in to turnaround M&S retail fortunes
Microsoft and Marks and Spencer have partnered to transform the retailer's customer experience as its revenue undergoes a period of contraction.The strategic partnership will look to power up the...
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